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Using social media marketing, this small yarn shop has grown into a multi-million-dollar business. The unique benefit of social media compared to other marketing channels is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale right upfront. When people engage with your organic content or ads, you can jump in and reply, helping to build trust and form the early stages of a rewarding customer relationship—like SkinnyMint did here:.

12222 Social Media Marketing Statistics

Facebook Groups are another great way to build community and establish relationships and brand loyalty. Sticking with SkinnyMint, they have a group in which women can show off their weight loss and support each other. Using social channels, you can also build connections and relationships with other entrepreneurs and influencers in your niche. Think your business is too small to work with influencers?

Consider that microinfluencers starting with 10, followers can be incredibly effective for establishing brand trust, and they are often not out of budget range for smaller brands. Once you have dominated your original market niche, you can use social tools to reach out to new audiences. For example, the nutritional supplements company GoSupps started as a small business in the United Arab Emirates. Its original audience was primarily made up of bodybuilders. In order to grow the business, GoSupps needed to expand its audience to a more general sports and fitness demographic. Using Facebook targeting options, the company reached out to new potential customers who were interested in health and fitness.

The campaign resulted in a four times return on ad spend, and GoSupps has grown its Facebook Page to nearly 97, fans.

SOCIAL MEDIA MARKETING STATISTICS Important to Small Businesses - Small Business Trends

While the company still has a strong focus on its original bodybuilder audience, it also posts social content that has broader appeal. Studies show that following a diet high in calcium is associated with a reduced risk of type 2 diabetes. Posted by GoSupps. You can also use social media to drive new customers to your local business.

For example, Hootsuite geo-search streams can help you monitor and respond to local conversations about your business , and build relationships with other local businesses in your area. People have come to expect social posts to include a visual component.


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Social images drive real-world action, too. More than half of millennials have made travel plans or visited a restaurant based on an image or video a friend shared on social. Instagram, Pinterest, and Snapchat, in particular, are visual-first networks. They sell fresh Georgia peaches across the United States, and all those gorgeous peaches are perfect for sharing in social posts.

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Who else is immediately craving all their peach treats they canned this summer on the first chilly day of fall? They started out literally selling their peaches from the back of a truck, and they used social ads to get the word out about where they would be each week. More than half of the people who came out to buy their peaches heard about the company on Facebook.

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More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales. More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. Since so many Facebook users watch video without the sound on, captioned video ads can increase video view time by an average of 12 percent.

The most effective length for an ad title on Facebook is four words, and 15 words for a link description. Promoted tweets boost offline sales by 29 percent.

Why Small Businesses Have the Social Media Marketing Advantage

Marketers that flesh out their Products and Services page have 2x as many company followers. Posts that include a link receive percent more engagement. Posts that end with a question receive 50 percent more engagement. You need to convey your persona.

Get above the noise. Be different.

You don't have to wear a superhero costume like me, but in a world of social media noise you need to stand out and be remembered. Know exactly what you are trying to accomplish: sales, leads, or both? As a small business owner who advertises on Facebook myself, I measure the ad spend vs.


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Gene Marks , small business owner and author who writes daily for The Washington Post and weekly for Forbes. Then pick one social platform and dominate on that one. Claim your profiles on the other networks, but focus most of your time on that one. Listen first. You can create a strategy and actually get better results with less time and effort.

It will boost engagement and is perfect for businesses with products to show off. If you have a service-based business, consider a photo with words or a photo that complements your text. Then add the cost of your social media strategy to your budget.